New Rules For a Digital Age<\/p>\n
The old ways of creating competitive advantage for your business\u2014such as building moats to ward off competitors\u2014have become dangerous.<\/p>\n
<\/p>\n
Auteur: Ram Charan<\/p>\n
Taal: Engels<\/p>\n
Bindwijze: gebonden<\/p>\n
Rubriek: Strategisch management<\/p>\n
Leverbaarheid: Direct leverbaar<\/p>\n
Uitgever: Penguin Putnam Inc. US<\/p>\n
Verschijningsdatum: 2021-04-06T00:00:00+02:00<\/p>\n
Trefwoord:
\ndigitale strategie
\ncompetitieve omgeving<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
How do you gain an edge in the digital world order?<\/b>
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\n“Another book for the ages from a master! . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age.” – Fred Hassan, chairman, Caret Group; former CEO, Schering-Plough and Pharmacia
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\nThe old ways of creating competitive advantage for your business\u2014such as building moats to ward off competitors\u2014have become dangerous. Giants like Amazon and Alibaba are creating vast new market spaces through a deft combination of tools like machine learning and business savvy that reimagines customer experiences while generating immense shareholder value.
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\nA handful of traditional companies, including Fidelity Investments, Walmart, and B2W, have adopted these new approaches to reinvigorate their businesses. Most, however, are stalled\u2014and the clock is running out.
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\nIn this lively, accessible guide, Ram Charan, bestselling author and adviser to some of the world\u2019s top CEOs and boards, redefines competitive advantage for the digital-first era, offering a set of new rules to get ahead:
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\n– Create an ecosystem with third-party partners to revolutionize and personalize the customer experience.
\n– Empower teams focused on a single task, building a “social engine” that drives constant innovation, fast execution, and customer satisfaction.
\n– Attract funders who understand the big picture: that beyond a certain scale, major upfront spending will turn into a cash-generation machine.
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\nFilled with stories that peek behind the curtain of digital behemoths as well as traditional companies that have transformed their organizations, Rethinking Competitive Advantage offers concrete advice and methods to help you conceive of new market spaces and moneymaking models.
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\nCompeting against digital giants might seem daunting, if not impossible. The necessary computing power is within any company\u2019s reach. By borrowing from these digital winners\u2019 playbooks, traditional companies and upstarts alike can gain an upper hand. Whether you\u2019re in the C-suite or brainstorming the next big idea from your garage, Rethinking Competitive Advantage is the ultimate guide to creating competitive advantage today.<\/p>\n","protected":false},"featured_media":11973,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[36],"product_tag":[],"class_list":{"0":"post-11972","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-strategisch-management","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/11972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=11972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/11973"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=11972"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=11972"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=11972"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=11972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}