‘Understanding Strategic Management’ is the ideal introduction to strategy for students who require a concise, informative and practical approach.<\/p>\n
<\/p>\n
Auteur: Anthony Henry<\/p>\n
Taal: Engels<\/p>\n
Bindwijze: paperback<\/p>\n
Rubriek: Strategisch management<\/p>\n
Leverbaarheid: Direct leverbaar<\/p>\n
Uitgever: Oxford University Press<\/p>\n
Verschijningsdatum: 2021-07-23T00:00:00+02:00<\/p>\n
Trefwoord:
\nstrategie
\nstrategisch management<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
‘Understanding Strategic Management’ is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book’s four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business.
\n
\nThe author conveys the realities of strategic management through diverse, international and contemporary examples, while Strategy in Focus boxes use examples from popular media to show strategic management issues at work in the headlines we read every day. A longer, integrated case study in every chapter ties together multiple strategic challenges that affect businesses large and small, public and private. Review and discussion questions then encourage students to be critical of the material and juxtapose alternative concepts and frameworks to evaluate their strengths and weaknesses.
\n
\nStudents may extend their learning with additional material available as part of the online resources. Written by the author to build seamlessly on the book, Extension Material is signposted from every chapter, providing further depth on a specific topic where required. Multiple choice questions are also signposted at the end of every chapter, encouraging students to test their knowledge and understanding.
\n
\nThe rounded approach, extensive examples, and additional resources make this book a balanced and accessible introduction for students taking their first steps into strategic management.
\n
\nThe online resources include:
\nFor students:
\nInternet exercises
\nGlossary
\nExtension material
\nWorking through strategy
\nMultiple-choice questions
\nAdditional recommended resources
\n
\nFor lecturers:
\nBank of additional case studies
\nAdditional discussion questions and prompts
\nTest bank
\nFurther case material
\nAnswers to discussion questions
\nPowerPoint slides
\nFigures and tables from the book<\/p>\n","protected":false},"featured_media":12849,"comment_status":"open","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[36],"product_tag":[],"class_list":{"0":"post-12848","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-strategisch-management","8":"first","9":"instock","10":"shipping-taxable","11":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/12848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=12848"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/12849"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=12848"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=12848"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=12848"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=12848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}