{"id":13079,"date":"2025-02-04T15:28:00","date_gmt":"2025-02-04T15:28:00","guid":{"rendered":"https:\/\/koeky.nl\/boeken\/product\/strategic-marketing\/"},"modified":"2025-02-04T15:28:00","modified_gmt":"2025-02-04T15:28:00","slug":"strategic-marketing","status":"publish","type":"product","link":"https:\/\/koeky.nl\/boeken\/product\/strategic-marketing\/","title":{"rendered":"Strategic Marketing"},"content":{"rendered":"<p>Cases, Concepts and Challenges<\/p>\n<p>This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments<\/p>\n<p>&nbsp;<\/p>\n<p>Auteur: John Atkinson<\/p>\n<p>Taal: Engels<\/p>\n<p>Bindwijze: Paperback<\/p>\n<p>Rubriek: Strategisch management<\/p>\n<p>Leverbaarheid: Direct leverbaar<\/p>\n<p>Uitgever: Pearson Education<\/p>\n<p>Verschijningsdatum: <\/p>\n<p>Trefwoord:<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments<\/p>\n","protected":false},"featured_media":13080,"comment_status":"open","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[36],"product_tag":[],"class_list":{"0":"post-13079","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-strategisch-management","8":"first","9":"instock","10":"shipping-taxable","11":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/13079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=13079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/13080"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=13079"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=13079"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=13079"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=13079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}