Use R and this book\u2019s many R examples to implement these techniques yourself<\/li>\n<\/ul><\/div>\n <\/p>\n
Auteur: Joanne Rodrigues<\/p>\n
Taal: Engels<\/p>\n
Bindwijze: Paperback<\/p>\n
Rubriek: <\/p>\n
Leverbaarheid: Direct leverbaar<\/p>\n
Uitgever: Pearson Education<\/p>\n
Verschijningsdatum: <\/p>\n
Trefwoord:<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen — why customers buy more, or why they immediately leave your site — so you can get more behaviors you want and less you don\u2019t. <\/div>\n
<\/div>\n
Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You\u2019ll learn how to: <\/div>\n
\n
\n- Develop complex, testable theories for understanding individual and social behavior in web products <\/li>\n
- Think like a social scientist and contextualize individual behavior in today\u2019s social environments <\/li>\n
- Build more effective metrics and KPIs for any web product or system <\/li>\n
- Conduct more informative and actionable A\/B tests <\/li>\n
- Explore causal effects, reflecting a deeper understanding of the differences between correlation and causation <\/li>\n
- Alter user behavior in a complex web product <\/li>\n
- Understand how relevant human behaviors develop, and the prerequisites for changing them <\/li>\n
- Choose the right statistical techniques for common tasks such as multistate and uplift modeling <\/li>\n
- Use advanced statistical techniques to model multidimensional systems <\/li>\n
- Do all of this in R (with sample code available in a separate code manual)<\/li>\n<\/ul><\/div>\n
\n- Build better theories and metrics, and drive more of the behaviors you want <\/li>\n
- Model, understand, and alter customer behavior to increase revenue and retention <\/li>\n
- Construct better frameworks for examining why your customers do what they do <\/li>\n
- Develop core metrics for user analytics, and conduct more effective A\/B tests <\/li>\n
- Master key techniques that most books ignore, including statistical matching and uplift modeling <\/li>\n
- Use R and this book\u2019s many R examples to implement these techniques yourself<\/li>\n<\/ul>\n
Use data science and social science to generate real changes in customer behavior<\/b> <\/div>\n\n
\n- Build better theories and metrics, and drive more of the behaviors you want <\/li>\n
- Model, understand, and alter customer behavior to increase revenue and retention <\/li>\n
- Construct better frameworks for examining why your customers do what they do <\/li>\n
- Develop core metrics for user analytics, and conduct more effective A\/B tests <\/li>\n
- Master key techniques that most books ignore, including statistical matching and uplift modeling <\/li>\n
- Use R and this book\u2019s many R examples to implement these techniques yourself<\/li>\n<\/ul><\/div>\n","protected":false},"featured_media":14541,"comment_status":"open","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[],"product_tag":[],"class_list":{"0":"post-14540","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","7":"first","8":"instock","9":"shipping-taxable","10":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/14540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=14540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/14541"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=14540"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=14540"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=14540"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=14540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}