{"id":15282,"date":"2026-02-11T09:52:59","date_gmt":"2026-02-11T09:52:59","guid":{"rendered":"https:\/\/koeky.nl\/boeken\/product\/the-whole-brain-business-book-second-edition-unlocking-the-power-of-whole-brain-thinking-in-organizations-and-individuals\/"},"modified":"2026-02-11T09:52:59","modified_gmt":"2026-02-11T09:52:59","slug":"the-whole-brain-business-book-second-edition-unlocking-the-power-of-whole-brain-thinking-in-organizations-and-individuals","status":"publish","type":"product","link":"https:\/\/koeky.nl\/boeken\/product\/the-whole-brain-business-book-second-edition-unlocking-the-power-of-whole-brain-thinking-in-organizations-and-individuals\/","title":{"rendered":"The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations and Individuals"},"content":{"rendered":"<p><b><i>The long-awaited update of the classic guide to outperforming the competition using Herrmann International&#8217;s trademark Whole Brain Methodology<\/i><\/b>&#13;<br \/>\nPacked with new research, updated examples, and more actionable content, <i>The Whole Brain Business Book<\/i> outlines four basic thinking styles&#8211;administrator, talker, problem-solver, dreamer&#8211;corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the &#8220;brain rut&#8221; and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive.&#13;<br \/>\n Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of <i>The Whole Brain Business Book.<\/i>&#13;<\/p>\n<p>&nbsp;<\/p>\n<p>Auteur: Herrmann<\/p>\n<p>Taal: Engels<\/p>\n<p>Bindwijze: paperback<\/p>\n<p>Rubriek: Leiderschap<\/p>\n<p>Leverbaarheid: Direct leverbaar<\/p>\n<p>Uitgever: McGraw-Hill Education<\/p>\n<p>Verschijningsdatum: 2015-06-01T00:00:00+02:00<\/p>\n<p>Trefwoord:<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><b>OUTTHINK, OUTPACE AND OUTPERFORM THE COMPETITION<\/b>&#13;<br \/>\n<i><b>Now revised and updated with new applications and practical tools to better use your brain in business&#13;<br \/>\n<\/i><\/b>If you think your business can\u2019t get any better, think again. Thanks to the power of <i>Whole Brain\u00ae Thinking<\/i>, you can apply what we know about thinking and the brain to transform your organization at every level. Whether you\u2019re struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to:&#13;<br \/>\n&#13;<br \/>\n -IDENTIFY how you and others prefer to think -IMPROVE your communication skills -INSPIRE creative thinking in yourself and others -INNOVATE faster and work more efficiently -IMPLEMENT changes throughout your organization -INCREASE productivity and beat the competition&#13;<br \/>\n&#13;<br \/>\nEvery business runs on thinking. This book gives you practical tools to assess others\u2019 mindsets and get more intentional about how you use your thinking\u2014and how to best engage the thinking of those around you. Filled with essential charts, engaging examples, exercises, and action steps, <i>The Whole Brain Business Book<\/i> shows you how to rethink your business, prepare for the future,realign your goals, and reinvigorate your team\u2014by putting your whole brain to work.&#13;<br \/>\nThis revised and expanded edition features the latest brain research, updated real-world examples, and more actionable content than ever before. In addition to new stories, data and \u201cmind-hacks\u201d, you\u2019ll find Herrmann\u2019s timeless tips for getting unstuck, identifying the four thinking preferences, and applying research-based techniques that have been proven to work in any business environment around the world. By building and strengthening your thinking agility, you\u2019ll be able to work more effectively with others\u2014and leverage the best thinking around\u2014so you can avoid costly delays, missed opportunities, and other business risks. Using the book\u2019s point-by-point action steps, insightful case studies, and emerging thought trends, you can really put your mind to work\u2014and get brilliant results.&#13;<br \/>\n<i>The Whole Brain Business Book<\/i> will help optimize your management approach, align your organization and strategy, and fully engage your own brain as well as the brains of others to work smarter, faster, and better than you ever thought possible.&#13;<br \/>\n&#13;<br \/>\n<b>Ned Herrmann<\/b> pioneered the Whole Brain Thinking approach and is renowned for his bestselling books and research on thinking and its role in creativity, learning, and business.&#13;<br \/>\n&#13;<br \/>\n<b>Ann Herrmann-Nehdi<\/b> is CEO of Herrmann International and an internationally recognized speaker, author, and thought leader on applying what we know about the brain to improve business performance.&#13;<\/p>\n","protected":false},"featured_media":15283,"comment_status":"open","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[19],"product_tag":[],"class_list":{"0":"post-15282","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-leiderschap","8":"first","9":"instock","10":"shipping-taxable","11":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/15282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=15282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/15283"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=15282"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=15282"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=15282"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=15282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}