{"id":15381,"date":"2026-02-11T09:53:16","date_gmt":"2026-02-11T09:53:16","guid":{"rendered":"https:\/\/koeky.nl\/boeken\/product\/designers-guide-to-product-vision-the\/"},"modified":"2026-02-11T09:53:16","modified_gmt":"2026-02-11T09:53:16","slug":"designers-guide-to-product-vision-the","status":"publish","type":"product","link":"https:\/\/koeky.nl\/boeken\/product\/designers-guide-to-product-vision-the\/","title":{"rendered":"Designer&#8217;s Guide to Product Vision, The"},"content":{"rendered":"<p>Learn to build your strategic influence to shape the future<\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\"><span style=\"font-stretch: normal; line-height: normal;\"><b>Today,<\/b>&nbsp;<\/span>design is a critical business competency, and designers need&nbsp;to play a leadership role. This guide helps you transform yourself&nbsp;into a strategic designer and take your seat at the table where key&nbsp;decisions are made. You\u2019ll master a breakthrough process for&nbsp;creating innovative product and service visions and translating&nbsp;them into high-value market offerings.<\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\"><br \/><\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\">Defining an effective product vision requires deep discipline and&nbsp;multiple skills. Drawing on their pioneering experience, Laura Fish and&nbsp;Scott Kiekbusch guide you through every step, helping you organize&nbsp;strategy, plan for innovation, and tell a clear story of your customer\u2019s&nbsp;future experience.<\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\"><br \/><\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\">Once you\u2019ve defined a strategy-led product vision, make it real.&nbsp;The authors\u2019 agile \u201cVisioneering\u201d techniques help you navigate&nbsp;fast-changing product journeys \u2013 iteratively and continuously improving&nbsp;experiences while staying aligned with your mission and purpose.&nbsp;With these tools and insights, you can lead business-critical projects&nbsp;today, shape your company\u2019s future, and achieve more than you ever&nbsp;thought possible.<\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\"><br \/><\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\">Learn How To:<\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\">\n<ul>\n<li><font face=\"HELVETICA\" size=\"2\">Move from tactical to strategic designer, and gain a more&nbsp;influential leadership role<\/font><\/li>\n<li><font face=\"HELVETICA\" size=\"2\">Create strategy-led product visions the organization can rally&nbsp;around and deliver<\/font><\/li>\n<li><font face=\"HELVETICA\" size=\"2\">Lead the unification of design, engineering, and business to&nbsp;mindfully craft outstanding user experiences<\/font><\/li>\n<li><font face=\"HELVETICA\" size=\"2\">Go beyond obsolete roadmaps to implement product visions&nbsp;in a world that won\u2019t stop changing<\/font><\/li>\n<li><font face=\"HELVETICA\" size=\"2\">Influence and improve the long-term direction of your business&nbsp;to effect real-world positive change<\/font><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Auteur: Laura Fish<\/p>\n<p>Taal: Engels<\/p>\n<p>Bindwijze: Paperback<\/p>\n<p>Rubriek: <\/p>\n<p>Leverbaarheid: Direct leverbaar<\/p>\n<p>Uitgever: Pearson Education<\/p>\n<p>Verschijningsdatum: <\/p>\n<p>Trefwoord:<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\"><span style=\"font-stretch: normal; line-height: normal;\"><b>Today,<\/b>&nbsp;<\/span>design is a critical business competency, and designers need&nbsp;to play a leadership role. This guide helps you transform yourself&nbsp;into a strategic designer and take your seat at the table where key&nbsp;decisions are made. You\u2019ll master a breakthrough process for&nbsp;creating innovative product and service visions and translating&nbsp;them into high-value market offerings.<\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\"><br \/><\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\">Defining an effective product vision requires deep discipline and&nbsp;multiple skills. Drawing on their pioneering experience, Laura Fish and&nbsp;Scott Kiekbusch guide you through every step, helping you organize&nbsp;strategy, plan for innovation, and tell a clear story of your customer\u2019s&nbsp;future experience.<\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\"><br \/><\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\">Once you\u2019ve defined a strategy-led product vision, make it real.&nbsp;The authors\u2019 agile \u201cVisioneering\u201d techniques help you navigate&nbsp;fast-changing product journeys \u2013 iteratively and continuously improving&nbsp;experiences while staying aligned with your mission and purpose.&nbsp;With these tools and insights, you can lead business-critical projects&nbsp;today, shape your company\u2019s future, and achieve more than you ever&nbsp;thought possible.<\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\"><br \/><\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\"><font face=\"HELVETICA\" size=\"2\">Learn How To:<\/font><\/p>\n<p style=\"margin: 0px; font-stretch: normal; line-height: normal;\">\n<ul>\n<li><font face=\"HELVETICA\" size=\"2\">Move from tactical to strategic designer, and gain a more&nbsp;influential leadership role<\/font><\/li>\n<li><font face=\"HELVETICA\" size=\"2\">Create strategy-led product visions the organization can rally&nbsp;around and deliver<\/font><\/li>\n<li><font face=\"HELVETICA\" size=\"2\">Lead the unification of design, engineering, and business to&nbsp;mindfully craft outstanding user experiences<\/font><\/li>\n<li><font face=\"HELVETICA\" size=\"2\">Go beyond obsolete roadmaps to implement product visions&nbsp;in a world that won\u2019t stop changing<\/font><\/li>\n<li><font face=\"HELVETICA\" size=\"2\">Influence and improve the long-term direction of your business&nbsp;to effect real-world positive change<\/font><\/li>\n<\/ul>\n","protected":false},"featured_media":15382,"comment_status":"open","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[],"product_tag":[],"class_list":{"0":"post-15381","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","7":"first","8":"instock","9":"shipping-taxable","10":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/15381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=15381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/15382"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=15381"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=15381"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=15381"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=15381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}