Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are,what you want…and why it matters. In presentations, department meetings, over lunch – any place you make a case for new customers, more business, or your next bigidea – you\u2019ll have greater impact if you have a compelling story to relate.Whoever Tells the Best Story Wins<\/I> will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and morepractical than ever, the second edition reveals how to use storytelling to:
\n
\n -Capture attention -Motivate listeners -Gain trust -Strengthen your argument -Sway decisions -Demonstrate authenticity and encourage transparency -Spark innovation -Manage uncertainty
\n
\nComplete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins<\/I> hands you the tools you need to get your message across – and connect successfully with any audience.
<\/p>\n
<\/p>\n
Auteur: Annette Simmons<\/p>\n
Taal: Engels<\/p>\n
Bindwijze: gebonden<\/p>\n
Rubriek: Communicatie en media<\/p>\n
Leverbaarheid: Direct leverbaar<\/p>\n
Uitgever: Amacom<\/p>\n
Verschijningsdatum: 2015-05-01T00:00:00+02:00<\/p>\n
Trefwoord:
\nimpact<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are,what you want…and why it matters. In presentations, department meetings, over lunch – any place you make a case for new customers, more business, or your next bigidea – you\u2019ll have greater impact if you have a compelling story to relate.Whoever Tells the Best Story Wins<\/I> will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and morepractical than ever, the second edition reveals how to use storytelling to:
\n
\n -Capture attention -Motivate listeners -Gain trust -Strengthen your argument -Sway decisions -Demonstrate authenticity and encourage transparency -Spark innovation -Manage uncertainty
\n
\nComplete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins<\/I> hands you the tools you need to get your message across – and connect successfully with any audience.
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