The Hanan Formula for High-Margin Sales at High Levels<\/p>\n
Do you sell products or services? Mack Hanan has a secret to share: it doesn’t matter. Discover the proven formula for selling customer profit that generates maximum sales.<\/p>\n
<\/p>\n
Auteur: Mack Hanan<\/p>\n
Taal: Engels<\/p>\n
Bindwijze: paperback<\/p>\n
Rubriek: Marketing<\/p>\n
Leverbaarheid: Direct leverbaar<\/p>\n
Uitgever: HarperCollins Focus<\/p>\n
Verschijningsdatum: 2011-03-15T00:00:00+01:00<\/p>\n
Trefwoord:
\nmarketing
\nsales
\nVerkoop<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
When you help your customers and clients make profitable business decisions, the result is a win-win solution that can lead to a mutually beneficial long-term business relationship. In his widely received guide, Mack Hanan helps readers achieve just that by introducing a formula that will take your sales to the next level-one that involves you exchanging your salesperson hat for that of a trusted consultant.
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\nYou’ll learn how to create a two-tiered sales model to separate consultative sales from commodity sales; build and use consultative databases for value propositions and proof of performance; study your customers’ cash flows to win proposals; use consultative selling strategies on the web; and cope with-and reverse-the inevitable “no.” For over four decades, Consultative Selling has empowered countless sales professionals to reap maximum success.
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\nNow, packed with new partnering strategies, cost\/benefit analysis templates, detailed monetized value proposition models, outcome-based branding approaches, and powerful consulting tactics, the eighth edition of this invaluable resource will bring you wide-ranging success–making the competition irrelevant.<\/p>\n","protected":false},"featured_media":6350,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[18],"product_tag":[],"class_list":{"0":"post-6349","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/6349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=6349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/6350"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=6349"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=6349"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=6349"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=6349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}