Ideas and Techniques from the World’s Best Campaigns<\/p>\n
Entertaining and inspirational, Creative Advertising is a ‘must have’ for all designers, art directors, copywriters, and students of advertising \u2013 in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.<\/p>\n
<\/p>\n
Auteur: Mario Pricken<\/p>\n
Taal: Engels<\/p>\n
Bindwijze: paperback<\/p>\n
Rubriek: Reclame en verkoop<\/p>\n
Leverbaarheid: In herdruk<\/p>\n
Uitgever: Thames & Hudson<\/p>\n
Verschijningsdatum: 2008-01-01T00:00:00+01:00<\/p>\n
Trefwoord:
\nmarketing
\nreclame
\nadverteren<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Entertaining and inspirational, Creative Advertising is a ‘must have’ for all designers, art directors, copywriters, and students of advertising \u2013 in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.
\n
\nUnravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.
\n
\nHighlights different methods for creating original and unforgettable advertisements, from finding the elusive \u2018big idea\u2019 to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies.
\n
\nAll brilliantly demonstrate a fascinating range of approaches including
\n– Ways of visualizing concepts
\n– The art of illusion and paradox
\n– Using metaphor and analogy
\n– Deploying shock tactics and humour
\n
\nIncludes interviews with international professionals, providing unique insights into the working practices of top creatives.<\/p>\n","protected":false},"featured_media":6400,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[23],"product_tag":[],"class_list":{"0":"post-6399","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-reclame-en-verkoop","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/6399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=6399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/6400"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=6399"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=6399"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=6399"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=6399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}