Use Content to Unleash Your Influence and Engage Those Who Matter To You<\/p>\n
Proven strategies for staying top of mind with your audience\u2014from Inc.com\u2019s #1 content marketing company
\nWhat do all successful businesses have in common? They\u2019re the first name that comes to mind when people think about their particular market. How do companies achieve this? By developing habits and strategies that focus on building meaningful relationships and delivering value consistently, day in and day out.
\nIn Top of Mind, the cofounder of a leading content marketing company shows you how to create business opportunities by occupying the space at the top of your audience\u2019s minds\u2014and keeping it there. This groundbreaking book explains how consumer needs and expectations have changed and what this shift means for readers interested in building a brand\u2014whether you\u2019re a leader in marketing engaging potential customers, a VP of sales bringing in new business, or a director of HR who\u2019s recruiting the best talent in the industry. It provides effective ways to establish trust and foster connections; maintain transparency and consistency; identify and clearly communicate the \u201cwhy\u201d behind the message; and create processes to make that message part of a brand\u2019s DNA.
\nMaintaining a prominent spot in your audience\u2019s minds will increase the likelihood that the moment they need to make a choice, you\u2019ll be the first one they call.
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Auteur: John Hall<\/p>\n
Taal: Engels<\/p>\n
Bindwijze: gebonden<\/p>\n
Rubriek: Reclame en verkoop<\/p>\n
Leverbaarheid: Direct leverbaar<\/p>\n
Uitgever: McGraw-Hill Education<\/p>\n
Verschijningsdatum: 2017-05-16T00:00:00+02:00<\/p>\n
Trefwoord:<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Proven strategies for staying top of mind with your audience\u2014from Inc.com\u2019s #1 content marketing company
\nWhat do all successful businesses have in common? They\u2019re the first name that comes to mind when people think about their particular market. How do companies achieve this? By developing habits and strategies that focus on building meaningful relationships and delivering value consistently, day in and day out.
\nIn Top of Mind, the cofounder of a leading content marketing company shows you how to create business opportunities by occupying the space at the top of your audience\u2019s minds\u2014and keeping it there. This groundbreaking book explains how consumer needs and expectations have changed and what this shift means for readers interested in building a brand\u2014whether you\u2019re a leader in marketing engaging potential customers, a VP of sales bringing in new business, or a director of HR who\u2019s recruiting the best talent in the industry. It provides effective ways to establish trust and foster connections; maintain transparency and consistency; identify and clearly communicate the \u201cwhy\u201d behind the message; and create processes to make that message part of a brand\u2019s DNA.
\nMaintaining a prominent spot in your audience\u2019s minds will increase the likelihood that the moment they need to make a choice, you\u2019ll be the first one they call.
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