In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing<\/b><\/i>, European Edition, helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
\n
\nTo help students understand how to create value and build customer relationships, the authors of this European Edition present fundamental marketing information within an innovative customer-value framework.
\n
\nThoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition <\/b>is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
\n
\n
\nPhilip Kotler<\/b> is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University
\n
\nGary Armstrong<\/b> is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School, University of North Carolina
\n
\nLloyd C. Harris<\/b> is a Professor of Marketing and Head of the Department of Marketing at Birmingham Business School, University of Birmingham
\n
\nHongwei He<\/b> is Chair Professor of Marketing at Alliance Manchester Business School, The University of Manchester
<\/p>\n
<\/p>\n
Auteur: Gary Armstrong<\/p>\n
Taal: Engels<\/p>\n
Bindwijze: paperback<\/p>\n
Rubriek: Marketing<\/p>\n
Leverbaarheid: Direct leverbaar<\/p>\n
Uitgever: Pearson Education<\/p>\n
Verschijningsdatum: 2019-11-14T00:00:00+01:00<\/p>\n
Trefwoord:<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing<\/b><\/i>, European Edition, helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
\n
\nTo help students understand how to create value and build customer relationships, the authors of this European Edition present fundamental marketing information within an innovative customer-value framework.
\n
\nThoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition <\/b>is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
\n
\n
\nPhilip Kotler<\/b> is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University
\n
\nGary Armstrong<\/b> is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School, University of North Carolina
\n
\nLloyd C. Harris<\/b> is a Professor of Marketing and Head of the Department of Marketing at Birmingham Business School, University of Birmingham
\n
\nHongwei He<\/b> is Chair Professor of Marketing at Alliance Manchester Business School, The University of Manchester
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