{"id":6583,"date":"2022-12-03T14:43:11","date_gmt":"2022-12-03T14:43:11","guid":{"rendered":"https:\/\/koeky.nl\/boeken\/product\/lean-customer-development\/"},"modified":"2022-12-03T14:43:11","modified_gmt":"2022-12-03T14:43:11","slug":"lean-customer-development","status":"publish","type":"product","link":"https:\/\/koeky.nl\/boeken\/product\/lean-customer-development\/","title":{"rendered":"Lean Customer Development"},"content":{"rendered":"<p>How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants.<\/p>\n<p>&nbsp;<\/p>\n<p>Auteur: Cindy Alvarez<\/p>\n<p>Taal: Engels<\/p>\n<p>Bindwijze: paperback<\/p>\n<p>Rubriek: Reclame en verkoop<\/p>\n<p>Leverbaarheid: Direct leverbaar<\/p>\n<p>Uitgever: O&#8217;Reilly<\/p>\n<p>Verschijningsdatum: 2017-09-16T00:00:00+02:00<\/p>\n<p>Trefwoord:<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. &#13;<br \/>\nWith a combination of open-ended interviewing and fast and flexible research techniques, you&#8217;ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they&#8217;ll help you reach the &#8220;ah-ha!&#8221; moments that inspire truly great products. &#13;<br \/>\nValidate or invalidate your hypothesis by talking to the right people &#13;<br \/>\nLearn how to conduct successful customer interviews play-by-play &#13;<br \/>\nDetect a customer&#8217;s behaviors, pain points, and constraints &#13;<br \/>\nTurn interview insights into Minimum Viable Products to validate what customers will use and buy &#13;<br \/>\nAdapt customer development strategies for large companies, conservative industries, and existing products<\/p>\n","protected":false},"featured_media":6584,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[23],"product_tag":[],"class_list":{"0":"post-6583","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-reclame-en-verkoop","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/6583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=6583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/6584"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=6583"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=6583"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=6583"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=6583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}