{"id":6676,"date":"2022-12-03T14:43:40","date_gmt":"2022-12-03T14:43:40","guid":{"rendered":"https:\/\/koeky.nl\/boeken\/product\/converting-customer-value\/"},"modified":"2022-12-03T14:43:45","modified_gmt":"2022-12-03T14:43:45","slug":"converting-customer-value","status":"publish","type":"product","link":"https:\/\/koeky.nl\/boeken\/product\/converting-customer-value\/","title":{"rendered":"Converting Customer Value"},"content":{"rendered":"<p>From Retention to Profit<\/p>\n<p>A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value.<\/p>\n<p>&nbsp;<\/p>\n<p>Auteur: JA Murphy<\/p>\n<p>Taal: Engels<\/p>\n<p>Bindwijze: gebonden<\/p>\n<p>Rubriek: Reclame en verkoop<\/p>\n<p>Leverbaarheid: Direct leverbaar<\/p>\n<p>Uitgever: John Wiley &#038; Sons<\/p>\n<p>Verschijningsdatum: <\/p>\n<p>Trefwoord:<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long\u2013term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business \u2013 CRM and corporate value \u2013 and based on a study undertaken by the Customer Management Leadership Group, John Murphy?s new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.<\/p>\n","protected":false},"featured_media":6677,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[23],"product_tag":[],"class_list":{"0":"post-6676","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-reclame-en-verkoop","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/6676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=6676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/6677"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=6676"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=6676"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=6676"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=6676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}