{"id":6686,"date":"2022-12-03T14:43:40","date_gmt":"2022-12-03T14:43:40","guid":{"rendered":"https:\/\/koeky.nl\/boeken\/product\/marketing-excellence\/"},"modified":"2022-12-03T14:43:50","modified_gmt":"2022-12-03T14:43:50","slug":"marketing-excellence","status":"publish","type":"product","link":"https:\/\/koeky.nl\/boeken\/product\/marketing-excellence\/","title":{"rendered":"Marketing Excellence"},"content":{"rendered":"<p>Winning Companies Reveal the Secrets of Their Success<\/p>\n<p>Marketing, in both a strategic and tactical sense, is basic to a company?s success and survival. Surprisingly, many firms are still struggling to identify what good marketing is.<br \/>\n<i>Marketing Excellence<\/i> sheds light on exactly why some of today?s most successful marketing campaigns have actually succeeded.<\/p>\n<p>&nbsp;<\/p>\n<p>Auteur: Hugh Burkitt<\/p>\n<p>Taal: Engels<\/p>\n<p>Bindwijze: gebonden<\/p>\n<p>Rubriek: Reclame en verkoop<\/p>\n<p>Leverbaarheid: Direct leverbaar<\/p>\n<p>Uitgever: John Wiley &#038; Sons<\/p>\n<p>Verschijningsdatum: <\/p>\n<p>Trefwoord:<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is all about ideas. And<br \/>\n<i>Marketing Excellence<\/i> is about good ideas made great. The&nbsp;companies it features have been selected because they are winners     both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; it   s likely that some operate in yours. <\/p>\n<p>Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers today   s most revealing, readable and above all relevant lessons in <i>Marketing Excellence<\/i>.<\/p>\n","protected":false},"featured_media":6687,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[23],"product_tag":[],"class_list":{"0":"post-6686","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-reclame-en-verkoop","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/6686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=6686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/6687"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=6686"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=6686"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=6686"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=6686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}