{"id":6737,"date":"2022-12-03T14:48:07","date_gmt":"2022-12-03T14:48:07","guid":{"rendered":"https:\/\/koeky.nl\/boeken\/product\/viral-change\/"},"modified":"2022-12-03T14:48:14","modified_gmt":"2022-12-03T14:48:14","slug":"viral-change","status":"publish","type":"product","link":"https:\/\/koeky.nl\/boeken\/product\/viral-change\/","title":{"rendered":"Viral Change"},"content":{"rendered":"<p>The alternative to slow, painful and unsuccessful management of change in organisations<\/p>\n<p>Viral Change(TM) provides a completely different framework for change.<\/p>\n<p>&nbsp;<\/p>\n<p>Auteur: Leandro Herrero<\/p>\n<p>Taal: Engels<\/p>\n<p>Bindwijze: paperback<\/p>\n<p>Rubriek: Verandermanagement<\/p>\n<p>Leverbaarheid: Direct leverbaar<\/p>\n<p>Uitgever: Meeting Minds<\/p>\n<p>Verschijningsdatum: 2019-11-23T00:00:00+01:00<\/p>\n<p>Trefwoord:<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most conventional \u2018change management\u2019 programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: . When we change the process\/system, people will change their behaviour ; changes need to come from the top and filter down; big changes need big actions; cultural change is a painful, long-term process with no short-term results. All these assumptions are flawed.&#13;<br \/>\n&#13;<br \/>\nViral Change(TM) provides a completely different framework for change. It shows how a combination of the right language and frame, a small set of non-negotiable behaviours (all spread by a small number of activists) and the creation of \u2018tipping points\u2019, creates lasting cultural change in organisations.<\/p>\n","protected":false},"featured_media":6738,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[28],"product_tag":[],"class_list":{"0":"post-6737","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-verandermanagement","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/6737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=6737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/6738"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=6737"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=6737"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=6737"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=6737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}