{"id":8847,"date":"2022-12-03T15:15:26","date_gmt":"2022-12-03T15:15:26","guid":{"rendered":"https:\/\/koeky.nl\/boeken\/product\/pioneers-of-digital\/"},"modified":"2022-12-03T15:15:33","modified_gmt":"2022-12-03T15:15:33","slug":"pioneers-of-digital","status":"publish","type":"product","link":"https:\/\/koeky.nl\/boeken\/product\/pioneers-of-digital\/","title":{"rendered":"Pioneers of Digital"},"content":{"rendered":"<p>Success Stories from Leaders in Advertising, Marketing, Search and Social Media<\/p>\n<p>&#8216;Pioneers of Digital&#8217; geeft het verhaal achter de sleutelfiguren die de manier waarop wij adverteren, communiceren en marketen fundamenteel hebben veranderd.<\/p>\n<p>&nbsp;<\/p>\n<p>Auteur: Paul Springer<\/p>\n<p>Taal: Engels<\/p>\n<p>Bindwijze: ingenaaid<\/p>\n<p>Rubriek: Internet en social media<\/p>\n<p>Leverbaarheid: Direct leverbaar<\/p>\n<p>Uitgever: Kogan Page<\/p>\n<p>Verschijningsdatum: 2012-10-03T00:00:00+02:00<\/p>\n<p>Trefwoord:<br \/>\ninternetmarketing<br \/>\nzoekmachinemarketing<br \/>\nsocial media<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Pioneers of Digital&#8217; geeft het verhaal achter de sleutelfiguren die de manier waarop wij adverteren, communiceren en marketen fundamenteel hebben veranderd.<\/p>\n<p>Springer en Carson hebben de mensen opgespoord en gedocumenteerd die de inspiratie waren voor digitale fenomenen als Virtual Reality, Dove&#8217;s &#8216;Real Beauty&#8217;-campagne, Obama&#8217;s presidenti\u00eble campagne van 2008 enzovoort enzovoort. Het staat bol van unieke inzichten, en geeft advies en inspiratie aan lezers die ge\u00efnteresseerd zijn in het commerci\u00eble online denken van de eenentwintigste eeuw.<\/p>\n","protected":false},"featured_media":8848,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[32],"product_tag":[],"class_list":{"0":"post-8847","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-internet-en-social-media","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/8847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=8847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/8848"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=8847"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=8847"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=8847"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=8847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}