Your Go-To Guide to Creating Ridiculously Good Content<\/p>\n
Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world every one of us is a writer.<\/p>\n
<\/p>\n
Auteur: Ann Handley<\/p>\n
Taal: Engels<\/p>\n
Bindwijze: gebonden<\/p>\n
Rubriek: Internet en social media<\/p>\n
Leverbaarheid: Direct leverbaar<\/p>\n
Uitgever: John Wiley & Sons<\/p>\n
Verschijningsdatum: 2014-11-04T00:00:00+01:00<\/p>\n
Trefwoord:
\ninternet
\nschrijven
\ntaal<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.
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\nEverybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.
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\nIf you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.
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\nYeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?
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\nActually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.
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\nOur writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.
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\nThat means you’ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That’s true whether you’re writing a listicle or the words on a Slideshare deck or the words you’re reading right here, right now…
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\nAnd so being able to communicate well in writing isn’t just nice; it’s necessity. And it’s also the oft-overlooked cornerstone of nearly all our content marketing.
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\nIn Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.
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\nThese lessons and rules apply across all of your online assets \u2014 like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It’s designed to be the go-to guide for anyone creating or publishing any kind of online content \u2014 whether you’re a big brand or you’re small and solo.<\/p>\n","protected":false},"featured_media":8884,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[32],"product_tag":[],"class_list":{"0":"post-8883","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-internet-en-social-media","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/8883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=8883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/8884"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=8883"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=8883"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=8883"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=8883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}