A Product Manager’s Guide to Continuous Innovation<\/p>\n
The way of ‘The Product Samurai’ is not only a collection of tactics, it is the mastery of a strategic role that directly influences revenue, customer retention and awareness.<\/p>\n
<\/p>\n
Auteur: Chris Lukassen<\/p>\n
Taal: Engels<\/p>\n
Bindwijze: gebonden<\/p>\n
Rubriek: Marketing<\/p>\n
Leverbaarheid: Direct leverbaar<\/p>\n
Uitgever: Xebia BV<\/p>\n
Verschijningsdatum: 2016-07-01T00:00:00+02:00<\/p>\n
Trefwoord:
\nstrategie
\nvernieuwing
\nproductmanagement<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
With agile practices becoming the standard, the call for product leadership has never been louder. Meanwhile, product managers are drowning in feature alignment and internal takeholder discussions; slowed by technical and organizational complexity; and crippled by risk-averse company cultures. How can they focus on clear market outcomes when fear and uncertainty cloud the way?
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\nLong ago the Samurai learned that agility in itself was not enough. They understood that leadership comes from an unwavering vision, clear values and the relentless exercise of martial arts training practices, or katas.
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\nThe way of ‘The Product Samurai’ is not merely a collection of tactics; it is the mastery of a strategic role that directly influences revenue, customer retention, and awareness. The purpose extends beyond the positioning and growth of a single product; it encompasses entire product lines and business as a whole. By applying katas to product leadership, we can wield the \u201csword of agility\u201d to make products right, and to make the right products.
\n
\nRead it, practice and follow the path to develop great products that people actually want and make the world a better place.
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\n\u201cRead at your own peril. This book will change the way you manage your products.\u201d<\/p>\n","protected":false},"featured_media":9505,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[18],"product_tag":[],"class_list":{"0":"post-9504","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/9504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=9504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/9505"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=9504"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=9504"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=9504"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=9504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}