How to Nail Product Positioning so Customers Get It, Buy It, Love It<\/p>\n
<\/p>\n
Auteur: April Dunford<\/p>\n
Taal: Engels<\/p>\n
Bindwijze: paperback<\/p>\n
Rubriek: Marketing<\/p>\n
Leverbaarheid: Direct leverbaar<\/p>\n
Uitgever: Ambient Press<\/p>\n
Verschijningsdatum: 2020-04-30T00:00:00+02:00<\/p>\n
Trefwoord:<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
You know your product is awesome-but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.
<\/br>So what is it? April Dunford, positioning guru and tech exec, will enlighten you.
<\/br>Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”-and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.
<\/br>Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:
<\/br>– The Five Components of Effective Positioning
<\/br>
<\/br>– How to instantly connect an audience to your offering’s value
<\/br>
<\/br>– How to choose the best market for your products
<\/br>
<\/br>– How to use three distinct styles of positioning to your advantage
<\/br>
<\/br>– How to leverage market trends to help buyers understand why making a purchase is important right now
<\/br>Whether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.<\/p>\n","protected":false},"featured_media":9632,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[18],"product_tag":[],"class_list":{"0":"post-9631","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/9631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=9631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/9632"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=9631"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=9631"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=9631"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=9631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}