{"id":9679,"date":"2022-12-03T15:24:20","date_gmt":"2022-12-03T15:24:20","guid":{"rendered":"https:\/\/koeky.nl\/boeken\/product\/how-brands-grow-part-2\/"},"modified":"2022-12-03T15:24:20","modified_gmt":"2022-12-03T15:24:20","slug":"how-brands-grow-part-2","status":"publish","type":"product","link":"https:\/\/koeky.nl\/boeken\/product\/how-brands-grow-part-2\/","title":{"rendered":"How Brands Grow: Part 2"},"content":{"rendered":"<p>Including Emerging Markets, Services, Durables, B2B and Luxury Brands<\/p>\n<p>Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.<\/p>\n<p>&nbsp;<\/p>\n<p>Auteur: Jenni Romaniuk<\/p>\n<p>Taal: Engels<\/p>\n<p>Bindwijze: gebonden<\/p>\n<p>Rubriek: Marketing<\/p>\n<p>Leverbaarheid: Direct leverbaar<\/p>\n<p>Uitgever: Oxford University Press<\/p>\n<p>Verschijningsdatum: 2021-09-20T00:00:00+02:00<\/p>\n<p>Trefwoord:<br \/>\nconsumentengedrag<br \/>\nmarketing performance<br \/>\nbranding<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><b>This book will change the way you think about marketing forever.<\/b>&#13;<br \/>\n&#13;<br \/>\nFollowing the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.&#13;<br \/>\n&#13;<br \/>\nHow Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance \u2013 fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, &#8216;Getting Down to Business-to-Business Markets&#8217;.<\/p>\n","protected":false},"featured_media":9680,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[18],"product_tag":[],"class_list":{"0":"post-9679","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/9679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=9679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/9680"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=9679"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=9679"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=9679"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=9679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}