{"id":9748,"date":"2022-12-03T15:24:34","date_gmt":"2022-12-03T15:24:34","guid":{"rendered":"https:\/\/koeky.nl\/boeken\/product\/the-brand-gym\/"},"modified":"2022-12-03T15:24:44","modified_gmt":"2022-12-03T15:24:44","slug":"the-brand-gym","status":"publish","type":"product","link":"https:\/\/koeky.nl\/boeken\/product\/the-brand-gym\/","title":{"rendered":"The Brand Gym"},"content":{"rendered":"<p>A Practical Workout to Gain and Retain Brand Leadership<\/p>\n<p>Deze praktische gids laat zien hoe merkmanagement kan helpen om de performance van uw bedrijf te verbeteren. &#8216;The Brand Gym&#8217; biedt inspiratie, een concreet stappenplan en tal van succesverhalen op terreinen als portfoliostrategie, positionering en merkinnovatie.<\/p>\n<p>&nbsp;<\/p>\n<p>Auteur: David Taylor<\/p>\n<p>Taal: Engels<\/p>\n<p>Bindwijze: gebonden<\/p>\n<p>Rubriek: Marketing<\/p>\n<p>Leverbaarheid: In herdruk<\/p>\n<p>Uitgever: John Wiley &#038; Sons<\/p>\n<p>Verschijningsdatum: <\/p>\n<p>Trefwoord:<br \/>\nmarketing<br \/>\nmerken<br \/>\nbrand<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deze praktische gids laat zien hoe merkmanagement kan helpen om de performance van uw bedrijf te verbeteren. &#8216;The Brand Gym&#8217; biedt inspiratie, een concreet stappenplan en tal van succesverhalen op terreinen als portfoliostrategie, positionering en merkinnovatie.<\/p>\n","protected":false},"featured_media":9749,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[18],"product_tag":[],"class_list":{"0":"post-9748","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/9748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=9748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/9749"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=9748"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=9748"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=9748"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=9748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}