{"id":9770,"date":"2022-12-03T15:24:49","date_gmt":"2022-12-03T15:24:49","guid":{"rendered":"https:\/\/koeky.nl\/boeken\/product\/how-to-market-to-people-not-like-you\/"},"modified":"2022-12-03T15:24:54","modified_gmt":"2022-12-03T15:24:54","slug":"how-to-market-to-people-not-like-you","status":"publish","type":"product","link":"https:\/\/koeky.nl\/boeken\/product\/how-to-market-to-people-not-like-you\/","title":{"rendered":"How to Market to People Not Like You"},"content":{"rendered":"<p>&#8216;Know It or Blow It&#8217; Rules for Reaching Diverse Customers<\/p>\n<p>Bereik nieuwe klanten en vergroot uw marktaandeel met &#8216;How to Market to People Not Like You&#8217;. Kelly McDonald biedt een nieuwe benadering van klanten, die uitgaat van de waarden van de klant, in plaats van van demografische gegevens. Hiervoor maakt hij gebruik van micro-segmentatie, waarvoor &#8216;How to Market to People Not Like You&#8217; tevens handvatten biedt.<\/p>\n<p>&nbsp;<\/p>\n<p>Auteur: Kelly McDonald<\/p>\n<p>Taal: Engels<\/p>\n<p>Bindwijze: gebonden<\/p>\n<p>Rubriek: Marketing<\/p>\n<p>Leverbaarheid: Direct leverbaar<\/p>\n<p>Uitgever: John Wiley &#038; Sons<\/p>\n<p>Verschijningsdatum: <\/p>\n<p>Trefwoord:<br \/>\nmarketing<br \/>\nmarktaandeel<br \/>\nklanten winnen<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bereik nieuwe klanten en vergroot uw marktaandeel met &#8216;How to Market to People Not Like You&#8217;. Kelly McDonald biedt een nieuwe benadering van klanten, die uitgaat van de waarden van de klant, in plaats van van demografische gegevens. Hiervoor maakt hij gebruik van micro-segmentatie, waarvoor &#8216;How to Market to People Not Like You&#8217; tevens handvatten biedt.<\/p>\n","protected":false},"featured_media":9771,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_brand":[],"product_cat":[18],"product_tag":[],"class_list":{"0":"post-9770","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","8":"first","9":"instock","10":"product-type-external"},"_links":{"self":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product\/9770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/comments?post=9770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media\/9771"}],"wp:attachment":[{"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/media?parent=9770"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_brand?post=9770"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_cat?post=9770"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/koeky.nl\/boeken\/wp-json\/wp\/v2\/product_tag?post=9770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}