Management Information Systems

For introductory courses in IS (information systems) and MIS (managementinformation systems).

The authoritative, case-based study of IS in business todayManagement Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives.

Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills.

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Beschrijving

Managing the Digital Firm, Global Edition

The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives.

 

Auteur: Kenneth Laudon

Taal: Engels

Bindwijze: paperback

Rubriek: IT-management / ICT

Leverbaarheid: Direct leverbaar

Uitgever: Pearson Education Benelux BV

Verschijningsdatum: 2024-05-10T00:00:00+02:00

Trefwoord:
e-commerce
informatiesystemen
E-business

 

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