Build for Change – Revolutionizing Customer Engagement through Continuous Digital Innovation

Customers have radically changed the ways they interact with businesses, and today′s organizations need to adapt
Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming “customerpocalypse” into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer relationship management on its head. Build For Change highlights the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times. Readers will learn how businesses are increasingly relying on new forms of customer engagement, and how one customer′s experience whether good or bad can alter a company′s reputation with the click of a mouse. With practical insight from a leader in customer engagement, this book serves as a timely wakeup call to companies that have not yet embraced the digital future.
Traditional marketing is becoming increasingly irrelevant, and businesses must become more customer–centric while taking a completely different approach to adopting and using technology. Build For Change outlines exactly what can and must be done to ensure sustainable success in the new digital era:

-Relate to the new generation of consumers, and understand their preferences and demands

-Stop obsessing about mountains of data, and instead apply business–driven continuous improvement to customer processes

-Learn how to overcome the fatal flaws of current technology fads

-Rethink organizational roles to drive adaptive and transformative innovation

Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.

Categorie: Leiderschap

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Revolutionizing Customer Engagement through Continuous Digital Innovation

A digital organization s survival guide for customer engagement
In Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation Alan Trefler shows what it takes to make the necessary and dramatic changes in how a business thinks about its customers, its people, and its technology, to ensure it can survive beyond the twilight of the brands.
[W]hat is new is the approach to the digitization of the enterprise that this book lays out. . . . It is time to think radically about how technology plays and works in your enterprise.

From the foreword by James Champy, Coauthor of Reengineering the Corporation
Alan Trefler has painted the clearest vision on what the customer experience of the future can be. This book should be required reading for everyone, especially those working on improving global health, looking to redefine customer experience through innovation and the smarter application of technology.

Dr. Mark Boxer, EVP and & Global CIO, Cigna
We all know that the amount of data out there and the dramatic shift in what customers expect have put a huge strain on companies. What Alan does is identify what you have to do with the technology and the processes to not only meet those increased expectations, but also flourish in this changed business world and he does it convincingly. If you have a business and are trying to figure out how to handle 21st century commerce, read this. You ll not only feel better, but you just might know what to do. So, go. Now. Read.

Paul Greenberg, Author of CRM at the Speed of Light
Alan Trefler is the rare high–tech CEO who both foresees the direction of business and builds the systems to enable the agile enterprise. Build for Change will inspire the imagination of everyone hoping to drive digital business innovation.

Michael Maoz, VP and Gartner Distinguished Analyst, Gartner, Inc.
Build for Change does a great job summarizing the issues every business needs to address when it comes to dealing with today s connected and digitally empowered consumer. The lesson is clear: in the digital age consumers rule, not businesses.

Don Peppers, Peppers & Rogers Group