Principles of Business Economics

The second edition of this highly successful ‘Principles of Business Economics’ gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics. Core concepts are covered whilst keeping technical jargon and mathematics to a minimum.

Features
– Conclusions, key learning points and topics for discussion have been provided throughout to stimulate thinking, consolidate learning and put theory into practice.
– There is a wealth of international applications with activity questions illustrating how the theory is applied in real-world situations.
– A comprehensive glossary to help students understand terminology.

New to this edition:
– NEW:Additional case studies from international markets, help students to understand the ‘bigger picture’.
– NEW:Material on the government’s role and intervention in economics keeps students up to date with important policy changes.
– NEW:An instructor’s manual to help save lecturers time in preparing for techniques and seminars.
– Updatedweb resources for both lecturers and students at www.pearsoned.co.uk/nellisparker
– PowerPoints slides and an instructor’s manual are available for university lecturers.
– Guidance notes for students are given to help answer the topics for discussion included at the end of each chapter.