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A newly revised and expanded edition of the revolutionary business classic,
Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real–world examples and his own unique insight to show you how to bind customers to your products for long–term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Survival in Our Era of Killer Competition
Announcing an update of one of the best marketing books of all time.
Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.
Auteur: Jack Trout
Taal: Engels
Bindwijze: gebonden
Rubriek: Reclame en verkoop
Leverbaarheid: Direct leverbaar
Uitgever: John Wiley & Sons
Verschijningsdatum: 2008-03-07T00:00:00+01:00
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