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    • Gimme! The Human Nature of Successful Marketing

    Gimme! The Human Nature of Successful Marketing

    $20.78

    In
    Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

    Artikelnummer: cd7eef258273 Categorie:

    Beschrijving

    In Gimme!, advertising research expert John Hallward explores the ways in which effective advertising taps into evolutionary biological traits to convince consumers to buy. An executive at the international advertising research firm Ipsos, author John Hallward knows more about how advertising and marketing really works than almost anyone else.

     

    Auteur: John Hallward

    Taal: Engels

    Bindwijze: gebonden

    Rubriek: Reclame en verkoop

    Leverbaarheid: Direct leverbaar

    Uitgever: John Wiley & Sons

    Verschijningsdatum:

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