Beschrijving
Gain the understanding you need to think and act like a marketer the most current principles of marketing resource — Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You’ll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today’s fast-paced business world. MindTap, today’s leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.
Auteur: William Pride
Taal: Engels
Bindwijze: paperback
Rubriek: Reclame en verkoop
Leverbaarheid: Direct leverbaar
Uitgever: Cengage Learning EMEA
Verschijningsdatum: 2021-03-02T00:00:00+01:00
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