Marketing for Engineers, Scientists and Technologists

$66.30

Marketing For Engineers, Scientists and Technologists has been written using the author s considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management).

Artikelnummer: bcaccf56222f Categorie:

Beschrijving

Marketing For Engineers, Scientists and Technologists is written using the author s considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book will focus on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e.

 

Auteur: T Curtis

Taal: Engels

Bindwijze: paperback

Rubriek: Reclame en verkoop

Leverbaarheid: Direct leverbaar

Uitgever: John Wiley & Sons

Verschijningsdatum:

Trefwoord:

 

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