Professional Blogging for Dummies

Turn a blog into real income! Here’s how you build a blog-based business

If you want to blog like you mean business, this book is for you. Whether you own a small business or work solo from your kitchen table, this book helps you successfully use your blog as a business. How do you find a niche, plan a strategy, promote your blog, and monetize it? It’s all here, and more, in this friendly guide.

– It’s all in the approach – tackle things the way professionals do, by setting realistic goals and building a business plan
– Know who everybody is – understand your competition, define your audience, and find your own niche
– Get some people – do you need a lawyer? An accountant? Protect your business blog with trademarks, copyrights, and other important practices and policies
– Mind your money – learn how to monetize your blog, set up a budget, and get paid
– Build a blog that brings ‘em in – choose a name and a Web host, and then see how to design a killer blog
– Get the word out – promote like crazy using search engines, social networking, traditional marketing, and PR
– Crunch the numbers – explore ways to measure and analyze your results with Google Alerts, Google Analytics, and FeedBurner

Open the book and find:
– What professional bloggers know
– How to turn a hobby blog into a business
– Different ways to monetize your blog
– Why promotion is the key to blogging success
– The pros and cons of selling in your online store or someone else’s
– Design tips to make your blog unique
– Interviews with successful blog-preneurs
– Ten common mistakes and how to avoid them