Beschrijving
The Good, the Bad and the Ugly of the Digital Transformation
The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
Auteur: Eleonora Pantano
Taal: Engels
Bindwijze: gebonden
Rubriek: Reclame en verkoop
Leverbaarheid: Direct leverbaar
Uitgever: Emerald Group Publishing
Verschijningsdatum: 2020-11-06T00:00:00+01:00
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