The Business–Oriented CIO

The Business–Oriented CIO: A Guide to Market–Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for–profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e–commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.