Marketing

Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.

Why?
– No previous knowledge needed
– Step-by-step approach
– Focus on the digital world
– Checklists to see if you understood the theory
– Supported with AI to help with studying

What?
– Evolution of marketing throughout the years, based on the changes in consumer behavior
– SAVE-model
– Customer Decision Journey
– Operational marketing marketing
– How to make up a draft of a marketing plan
– Strategic marketing

Who?
– Bachelor students (professional / academic)
– (Professional) people without any knowledge in marketing, but who would like to take the first steps in that area
– Marketing / Commercial professionals