Beschrijving
Cases, Concepts and Challenges
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
Auteur: John Atkinson
Taal: Engels
Bindwijze: Paperback
Rubriek: Strategisch management
Leverbaarheid: Direct leverbaar
Uitgever: Pearson Education
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